A Glimpse in the CB Courses: Creativity

A Glimpse in the CB Courses: Creativity

Article by Imme van Oudheusden,
4th-year student at Creative Business

In the first year, you will follow the course Creativity, which is part of E.C.H.T Utrecht. It’s a program for two institutes; the Institute for Communication and the Institute for Media. E.C.H.T stands for the four themes that are relevant in the Professional Field; Entrepreneurship (E), Creativity (C), Humanities (H), and Technology (T).

These will all help you gather more insight into how to use entrepreneurship, humanities, creativity, and technology information and how to generate the most impact by applying this knowledge in communication areas.

Creativity is a crucial course for you to get to know the Creative Process and Design Thinking. These are two methods that are used greatly within CB courses, it will help you learn how to come up with creative solutions to various problems. The Design Thinking method consists of 5 phases, namely: Empathize, Define, Ideate, Prototype, and Test.

These 5 phases should be used during the duration of the project and is a component that your grade heavily relies on. Your final assignment is based on finding a problem that is present within the HU or Utrecht and finding a creative solution to this problem. An example of this would be to get more students within CB to speak English, rather than speaking in their native tongue, by organizing various activities in different languages. To show how difficult or frustrating it can be when you’re not able to understand someone.

Creativity Brainstorm

Throughout the course, it is expected that you go through all the steps of the Design Thinking Method and present this in a presentation along with a reflection on your process.

Your individual grade relies on how well you go through your personal creative process, which you will portray in your portfolio (don’t worry, you don’t have to be a great artist for this!).

Creativity Dummy

You will use multiple tools to help you get started in these phases, such as brainstorming, a day in the life, and various versions of prototyping!

Overall, it is a very useful course that will also serve as an introduction to the course Human-Centered Design in the second year, which will help you go more in-depth into the Design Thinking Method!

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