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Class of 2021

Congratulations dear graduates! You have made it all the way to the end. You have had to finalize your study online and now your graduation ceremony is also fully remote. Nevertheless, you managed to pull through even with the current situation.

Now, your future awaits as CB/ICM professional. We are rooting for you.

Do not forget to join the alumni LinkedIn group, so you can still keep in touch with (ex-) lecturers and other alumni.

Alumni - Creative Business (formerly ICM) - HU

Robin Aelmans

‘Food for thought: how should Happietaria Utrecht adopt marketing communication to motivate a specific target audience?’

Annelot Bakx

‘I can see Queerly now’

Adrian Beck

‘Utilizing neighborhood for postal delivery by using an online application‘

Daan Custers

‘An online platform for Toxic Masculinity among young men’

Lara-Marie Ehmler

‘Shaping online brand communities through transmedia storytelling for a community-driven sustainable fashion platform’

Raisa Gaddum

‘Co2ok’s Potential Customer: What they value when it comes to sustainable fashion and Co2OK’s plug-in.’

Juliette den Hartog

‘Restart The Marketing Machine’

Muhammad Ibrahim Zainudin Bin Zainudin

‘The Effectiveness of SubscriberCRM in Aiding ASTP Membership Management Process’

Kai Yin Ip

‘Increasing the number of event participants for HU Green Office through an online marketing strategy.’

Iris de Jonge

‘Trusting Through Communication – A study into the effects of communication on trust in OM Central Netherlands among young adults.’

Sophie Kieftenbelt

‘Master Data driven design’

Maaike van Leeuwen

‘Storytelling & Sustainability. To what extent can brand identity and storytelling improve trust and understanding?’

Max Lisman

‘The influence of Brand on taste perception’

Larissa Lupor

‘Exploring the opportunities and challenges of enhancing Chicfashic´s brand awareness through influencer marketing’

Vanya Mantek

‘Diversifying the Gaming Industry’

Dimitar Mitev

‘Understanding the Importance of Media Literacy in Bulgarian Institutions – the Case of the Coalition for Media Literacy (CML)’

Constance Osayomwanbor

‘Challenges facing Casengo while using LinkedIn platform in Brand awareness and how Casengo grow its Brand among its B2B Customers.’

Karlijn Pol

‘Unilever Consumers analysis for Trivium’s experience center marketing strategy’

Judith Revenberg

‘An Explorative Study of the Culture, Motivation, and Skills of Writing Communities in Amsterdam’

Latisha Richardson

‘Trivium Packaging’

Kennet Timmers

‘The effect of emotional valence and arousal in online video’s on the perceived corporate reputation.’

Renee Vermeulen

‘Positioning Trivium Packaging as an attractive employer brand in the minds of students.’

Noureen William

‘Takeaway restaurants managers intention to implement sustainable packaging’