I am Susan and I work as an online marketing trainee at PHD, a media agency, that is part of the Omnicom Media Group.
After finishing my studies, I started an online marketing trainee program called Digital College. For 2 months I learned a lot about online marketing. For example how to set up campaigns with the Facebook Business Manager, Google Ads, YouTube, LinkedIn, and programmatic advertising. Also, I got introduced to media planning in general.
Now I am part of the search and social media team, that works for different clients, such as TikTok, Volkswagen, and LG. The job is very versatile. Together with my team, I am involved in campaign planning – like building target audiences or choosing the best channel. Another part of my tasks is reporting on campaign performance, like which ads performed best for a certain target audience. For me, it is fascinating to see how precisely you can target and retarget people!
My job is very exciting, and every day is different than the last. While studying Creative Business I had many touchpoints with social media, especially during marketing classes. After graduating from Creative Business, I didn’t really know in which field I might end up working, because we got introduced to so many different working fields, such as communication, media, journalism, and marketing. Now I can deepen my knowledge in practice.