The Future of Creative Business | Ester van Steekelenburg |

When travelling to a new city, what is the first spot that you want to visit? For many people, the old centre is a must-see. These locations, flavoured with cultural heritage are slowly replaced with modern elements. Ester van Steekelenburg, PhD holder, and founder of social enterprise Urban Discovery helps governments and developers capitalise on their heritage assets. During our annual conference ‘The Future of Creative Business’, she explained to our students why urban planning is vital and how it is done.⁠

This video is just a taster of what you could study about at Creative Business in Utrecht.

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