Big Data and Social Media – English

For whom

The minor programme Big Data and Social Media is intended for students with a background in communication, media, business, entrepreneurship and journalism. You will learn some basic computer programming skills that will help you feel comfortable and confident when working with data. In the past, many non-technical students have successfully completed this programme.
The programme is not primarily aimed at computer scientists. However, if you have a background in computer science you are more than welcome! We will cover the basics about programming but can also assist you with more advanced topics.

Entry requirements

There are no entry requirements for this minor programme.

However, you are expected to have attained English language skills at CEFR level B2. If you are unsure about your level, you can do a (free) written and spoken assessment. Contact the programme coordinator for more information.


More and more aspects of culture and social interactions are translated into machine-readable data. The massive quantities of rich social, cultural, economic, political and historical data enable new opportunities for fields like business, communication and media. For instance, using data could lead to creation of new services, the creation of new media content, the identification of new target audiences, new forms of interaction with target audiences, etc.

During this programme you learn to:

  • Critically examine the impact of data on our society.
  • Collect, clean, analyse and visualise data from various sources such as the web, social media and open data through tools and basic programming.
  • Use data to create new concepts and services.
  • Create insights, predictions and actions from data using basic machine learning techniques and statistics.

Learning objectives

Through our minor programme Big Data and Social Media, you strengthen your professional profile with practical data skills. Companies have an ever-growing need for business, communication and media specialists with a working understanding of data and the skills to translate them into policy.


The programme consists of five courses, they are:

Course Unit Title ECTS
Data Playground 5
Data Business & Society 5
Data Project 1: Research with Data 5
Data Learning 5
Data Project 2: Design for Data 10


Course Assessment
Data Playground Portfolio assignment and written exam
Data Business & Society Oral exam
Data Project 1: Research with Data Assignment consists of conducting research in pairs and participating in a hackathon
Data Learning Portfolio assignment and written exam
Data Project 2: Design for Data Assignment consists of developing and executing a data concept in groups of 3-4


The field changes rapidly and every year we decide on new literature to support the learning objects. You will receive a definite reading list before the start of the minor.


This course takes place in period C/D; it starts in February.

Additional costs