Leisure and Event Marketing

Would you like to become a successful manager in the leisure and tourist industry?
Would you like to organize big sports or leisure events?
Would you like to make the marketing campaign for a bigger city?
Are you interested in the leisure industry, knowing how to reach the modern traveler by means of marketing?
Do you know how to create an experience?

If you are a creative, motivated, flexible, enterprising, goal-oriented and international oriented person with curiosity for the leisure industry then you are the right person for this minor!

The minor Leisure and Event Marketing provides insight into the variety of this amazing sector of industry. The leisure industry is a growing business and an area of many opportunities.

We will make a discovery trip to the other side of leisure – looking from the perspective of the company.

This minor offers you new perspectives on the world of tourism, hospitality, sports and recreation, city marketing and managing a leisure business. Apart from theoretical knowledge we will work with practical cases, training sessions, field assignments. Guest speakers will be invited and study trips are part of this minor.
The following courses will be offered in this minor LEM:

  • Experience Marketing
  • Tourism & Hospitality
  • Event Management
  • LEM Business Plan
  • Sports and Recreation
  • City Marketing

Entry requirements

Working knowledge of English on B2 level of the European Framework of Languages.