With extensive online and offline experience, my key strengths lie in the definition and smooth rollout of successful new business models and marketing strategies of varying complexities for major national and international clients. Thanks to a bi-lingual background (I was born in Germany) and period in Australia, my cultural awareness and language skills make me an excellent networker in both my existing extensive network and in establishing new B2B contacts.
As for hobbies I like to read, watch Netflix and I love to swim (preferably in the ocean). I am the proud author of a book called Customer Centred Signalling: Stop selling and start responsible influencing. New insights into online and social B2B marketing strategies. I wrote this book to help the young professionals of gen Z and the millennial generation to convince the old guard that influencing is as important as a marketing strategy and model, as personal selling used to be when I was younger.
I design, coordinate, and teach the course Entrepreneurship passionately. Every year, I organize a real Dragons’ Den event to give our second-year students a real-life entrepreneurial experience in which they take a bold step and pitch their own business idea in small groups to real investors, funders, or seasoned entrepreneurs. The best ones can even qualify for the Spin/Dutch Creativity Awards. In 2020, CB – for the first time ever – had a gold winner in the category of young talent. Great achievement. But of course, we are super proud of all of our student teams that participate in this course.
A piece of advice I have for future and current CB students is: “Always keep going, and focus on the things you can influence” instead of things you can’t change.
Although the ride at the HU can be rough at times for our studs, I am proud of all of our CB students’ perseverance and endurance – especially during difficult times like Corona. “You guys are the creative and inspiring crew that keeps me young, gives me the energy to keep enthusiastic about CB, and makes my job so much fun every day.” So thank you all.
