Sportmanagement

The sports industry is an important and growing market, which is constantly on the move.

Companies and events in the sport business are distinguished by the emotional involvement of participants and spectators and the worldwide media attention.
The Sports Management minor gives a broad insight into the many aspects of sports management, so that you can manage at a tactical and strategic level as a future manager at a sports organization and understand the coherence between different disciplines. We look at the Dutch sports market, but also at international sports management, through an exchange project with an international partner HBO institution.

Sport management advice is work for specialists. You get to deal with both professionals and volunteers in an organization in sports, with training and coaching doctrine, with marketing communication, sports law, financial services, government regulation and challenging market conditions. All these elements are covered in this minor. For example, you view Dutch and international sponsoring and marketing opportunities. You will also learn how to deal with legislation, rights and contracts and learn about sports psychology and exercise physiology. Finally, attention is paid to setting up your own sports company.

The minor consists of the following courses:
1. Sports Management (5EC), term A/C
Organizations in sport often have a typical financial structure. On the basis of theoretical models and real life cases, insight is provided here.
2. Sports Marketing (5 EC), term A/C
Within this course we look at the unique marketing mix of sports organizations. In addition, we will look extensively at one of the most important elements of the promotion mix, namely sports sponsoring
3. Sports Psychology, term A/C & Effort Physiology, term B/D (total 5EC)
These courses are offered by the Faculty of Healthcare and provide insight into two typical fields that many sports managers will encounter in the future
4. Sports Finance (5EC), term B/D
Organizations in sport often have a typical financial structure. On the basis of theoretical models and real life cases, insight is provided here.
5. Starting your own sports company (5EC), term B/D
You will be challenged to write a business plan for a company in sports. This includes aspects such as marketing, operations, sponsoring and financial management.
6. Sports management in international perspective – exchange trip (5EC), term B/D
In collaboration with students from and at an international partner University, you work on a practical assignment in which as many aspects of sports management as possible are dealt with, with the extra focus; the international environment and cultural aspects.

Entry requirements

No entry requirements.